From its beginnings as a collectibles network to becoming a major jewelry retailer, JTV (Jewelry Television) has carved a unique niche: it blends genuine gem experts, live TV selling, and affordable gemstone pieces. It’s a home-shopping destination unlike any other.
📺 “If you love jewelry, you’ll love us!” — that’s JTV’s promise. And with over 80 million households reached, plus a bustling e-commerce site, they’re serious about it
🏛️ Origins & Mission
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Founded: 1993, as America’s Collectibles Network (ACN) by three Knoxville natives—Jerry Sisk Jr., Bill Kouns, and Bob Hall
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Rebranded: Became Jewelry Television in 2002, pivoting fully to gemstones and jewelry
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Global Reach: Offices and supply chains in Jaipur, Bangkok, Hong Kong, Mumbai, and Kochi
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Mission: “Opening the world of jewelry and gemstones to everyone”—with a team of Graduate Gemologists and Accredited Jewelry Professionals educating customers
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Innovation: Early adopter of lab-grown diamonds and synthetic gems, offering bigger stones for less
🎥 Multi-Platform Shopping
JTV sells through:
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Live TV broadcasts 24/7 on cable, satellite, Ion subchannels, and streaming apps
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Online portal (JTV.com) and mobile apps (iOS & Android) .
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Social media, YouTube tutorials, and a Learning Library educating about gemstones, treatments, and jewelry-making
💎 What’s in Store?
Here’s a snapshot of JTV’s diverse catalogue:
| 🔹 Category | ✅ What You’ll Find |
|---|---|
| Lab-Grown Diamonds | Affordable gems with big sparkle |
| Bella Luce Simulants | Swarovski CZ, Arctic White, Dillennium ❤️ |
| Gemstones | Natural & lab-grown tanzanite, peridot, diopside |
| Precious Metals | Sterling silver, Argento Oro gold-plated lines |
| Fine & Fashion Jewelry | Rings, bracelets, necklaces, earrings, watches |
| Jewelry-Making Supplies | Gemstone beads, findings, tools — for DIY lovers |
🌟 Stand-Out Pieces
According to expert reviewers, here are some of JTV’s top-rated picks:
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Bella Luce® Swarovski CZ Necklace — Platinum-over-silver, ~3 ctw, ~$52
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Blue Tanzanite Rhodium Ring — Rhodium-plated silver, queenly sparkle, ~$130
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Champagne & White Diamond Hoops — Two-tone tuned for glam, ~$155
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Blue & White CZ Tennis Bracelet — Bold design, ~$66
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Tanzanite Pendant (5.34 ctw) — Vibrant cluster pendant, natural and sumptuous
👍 Pros & 👎 Cons
| 👍 Pros | 👎 Cons |
|---|---|
| Vast catalog—2,000+ items, 80+ gems | Quality varies—trust but verify each piece |
| Competitive pricing & frequent promos | Returns aren’t free—$6.99+ fees and up to 25% restocking |
| Strong educational support from gem pros | Mixed customer reviews—Trustpilot ~2.2/5 |
| Fast shipping and flexible financing | Some orders canceled without explanation |
🗣️ What Customers Say
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Positive:
“Really nice jewelry at fair prices—if you use a coupon, you score.” —Trustpilot
“Bracelet: 5/5 stars — love it!” —Site review
“Engaging hosts, educational — feel part of a community.” —PissedConsumer -
Negative:
“Packaging declined; shipping costs increased to $4.99.” —Trustpilot
“2.2/5 rating; issues with shipping & 25% restocking.” —Trustpilot & PissedConsumer
“Inconsistent materials: plating vs. solid gold confusion.” —Forums
Continued presence with decent overall ecommerce rating (4.4/5 on Knoji) indicates there are happy shoppers too
🎯 Smart Ways to Shop JTV
To shop smarter and avoid disappointment:
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Read specs word-by-word – know if it’s plated silver vs. solid gold, natural vs. lab-grown
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Watch live demos – see size, shine, real-time interaction
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Start small – test the waters with low-cost items before committing. Shipping/returns aren’t free .
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Check reviews & photos – both positive and negative help uncover quality trends
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Use coupons – orders over $49 ship free (now $99 threshold), and stacking coupons = real savings
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Consider app & financing – multiple payment plans available via JTV and partners
✅ Is JTV Jewelry For You?
Yes, if you…
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Want affordable sparkle without luxury jewelry prices.
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Love televised demonstrations and live interactions.
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Enjoy learning about gems and design decisions.
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Don’t mind some quality variability but appreciate value.
Maybe not, if you…
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Need certified high-value diamonds or heirloom metals.
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Expect perfect consistency across every piece.
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Can’t absorb the return shipping/restocking fees.
📌 Final Take
JTV Jewelry is a hybrid of entertainment, education, and budget-friendly bling. With expert hosts, gemstone insights, and access to lab-grown gems, it’s a vibrant choice for shoppers who enjoy the thrill of televised buying—but steer clear if you want premium assurance or worry-free returns.
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